Hey there! I know this post is a bit different than my usual prayer and poetry. I want to start addressing some things I see and experience as a creative entrepreneur. For a long time, I've tried to keep things completely separate but being a creative and running a business is as much apart of my life as raising kids and homemaking. I hope that by sharing, it will help you on your creative journey.
So, let's get to it.
You have an idea that you want to put out into the world. Perhaps it's a business you plan to scale at some point or a passion project you're doing for fun, a lot of times we think our first step is to come up with a name and build a website. All our lives we've heard, "build it and they will come." Why would this be any different?
Chances are if you want to do business on the internet, you'll need a website of some sort. But creating one might not be the very first thing you should work on. This list isn't exhaustive but should give you an idea of a few things to think about before you go looking for are website designer.
1. You Need A Plan
This may seem like a no-brainer but you'd be surprised how many people are walking around with "just an idea," ready to create a full on website. We need more than a name and a desire to take up space on the internet.
What's your message?
Who do you serve?
How will you serve them?
What's your why?
If you can't effectively communicate these points to your web designer, they won't be able to convey them in your design. You may end up with a pretty site, but you'll be in line for a re-design sooner than later.
2. You Need A Budget
I know you've heard, "the best things in life are free" but let me tell you, the best websites are not. While there's no need to break the bank, we can't expect caviar results on a sardine budget. And even if paying the designer isn't a concern, definitely research and keep in mind 3rd party fees such as hosting, domain name, professional email subscription, etc.
3. You Need Time & Commitment to the Project
Regardless of who you hire, you have to remember this is your brand and your project. Your feedback and timely responses are just as important as the quality of the designers work. If it's a busy season for you. either personally or professionally, you may want to wait until you have the capacity to focus on your web presence.
There's nothing worse than having a business owner pay their deposit and then ghost when it's time to do the work. Was this a donation, or are you planning to come back in a few months? Of course, things come up, that's understandable. But if you go into a project knowing you'll need to set aside a bit of time and be ready to participate in the process you'll be much happier with your results.
Wondering if you're ready to work with a designer? Email me at email@example.com to find out!
Until next time,