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Design and 
Strategy that
celebrate
community and 
create lasting impact.

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From Socialight Society’s national recognition to community spaces close to home, I craft visuals, stories, and strategies that people remember.

I’m a mom of four girls and a storyteller who believes stories can move culture and bring people together. I took Socialight Society, a small independent bookshop idea, and built it into a nationally recognized cultural hub celebrated by The New York Times, Oprah’s Book Club, and Prose to the People.

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Along the way, I’ve created branding materials, built websites, and led campaigns that filled rooms, sparked conversations, and turned quiet visions into gatherings and movements people remember. My work goes beyond visuals. It is strategy and story woven into every detail. If you’re ready to make your vision clear, compelling, and unforgettable, explore my featured work or get in touch to start a conversation.

Hi, I'm
Nyshell Lawrence
 

PERHAPS YOU'VE SEEN ME IN

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Offerings, Collaborations
and Ongoing Work 

I work with people who are doing meaningful work — creatives, ministries, movements, and small brands. I help clarify the vision, organize the ideas, and bring it to life.
 

Here are a few recent projects I’ve supported behind the scenes, offering strategy, design, or a little bit of both.

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Creative Identity
+ Digital Presence

Socialight Society

My flagship project and ongoing love letter to Black women and books. From in-person experiences to online presence, Socialight Society reflects the magic of storytelling, celebration, and community.

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Event Strategy + Design Support

I'm Praying For You, Girl.

Built the visual and verbal foundation for this growing prayer movement and community for women. From brand tone to website design, everything was created to reflect intercession, friendship, and faith.

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Website Strategy + Brand Consultation

Brown Girls Grieve

An ongoing collaboration centering grief, healing, and sisterhood. Designed and supported visual assets for retreats and community offerings — including website, banners, flyers, and more.​

Visit Website
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Klaudia Burton

Director of Equity and Social Justice

East Lansing Public Schools

"Nyshell is a gem to those who cross her path, and we are so fortunate that she continues to allow her gifts to make room for her, sharing them generously with the world."

LOVE NOTES FROM THE COMMUNITY

From My Desk to Yours.

Sign up for updates, new projects, and creative offerings—straight from me to you.

© 2025 Nyshell Lawrence. All rights reserved.

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